PADDOCK PROJECT

PARTNERS

Collaborating with world-class brands to tell their stories through the lens of Formula 1.

TECHNOLOGY

APPLE

Long term partnership to drive viewership to Apple TV as the U.S. home of Formula 1

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SOFTWARE

ATLASSIAN

Attended the Austin, Las Vegas, and Montreal GPs to demystify team collaboration tools

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AI

PERPLEXITY

Supporting Lewis Hamilton's ongoing partnership with Perplexity.

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WATCHES

TAG HEUER

Interviewed TAG Heuer brand ambassador Patrick Dempsey

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AI

GOOGLE GEMINI

Showcasing how Gemini Live helps answer fan questions as part of their McLaren partnership.

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HOSPITALITY

MARRIOTT BONVOY

Attended and covered the F1 THE MOVIE premiere in partnership with Marriott Bonvoy.

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TECHNOLOGY

IBM

Drove downloads to IBM's Scuderia Ferrari fan app and attended U.S. Open to showcase IBM's data operations

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COMMUNICATIONS

WHATSAPP

Supported several women in motorsport events. Promoted the launch of the Mercedes emoji and Kimi Antonelli's documentary.

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WELLNESS

EIGHT SLEEP

Told the story as the first sleep technology sponsorship in F1.

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MOTORSPORT

F1 ACADEMY

Media accredited at 7+ race weekends covering the series. Partnered to promote the Hello Kitty, Sephora, and LEGO collaborations.

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FASHION

TOMMY HILFIGER

Fitted and styled for several race weekend events.

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ENTERTAINMENT

WARNER BROS

Collaborated to drive fans to watch F1 THE MOVIE in theaters.

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MEDIA

MOTORSPORT

Host of Motorsport's Last Laps race recap show. Live F1 commentator for the 2025 Canadian Grand Prix.

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BEVERAGE

PERONI NASTRO AZZURRO

Attended the 2025 Miami GP with Peroni in conjunction with their Ferrari partnership.

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SPORTSWEAR

PUMA

Hosted PUMA Q&A with F1 Academy Aurelia Nobels.

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