ABOUT
Our Story
Paddock Project is a leading voice at the intersection of technology, business, and Formula 1. Across platforms, it cultivates a vibrant community of predominantly female and American motorsport fans. Founded in 2022 by Tiggy Valen, Sarah Hannigan, and Chesa Sacchi, Paddock Project began as a passion project born from a deep love for motorsport and the desire to bring together and educate fans new to the sport.
Paddock Project has grown into a multi-platform community spanning a newsletter, social media, and podcast. At its core, Paddock Project is about the people and stories that shape Formula 1, told from angles you won't find elsewhere.
Our Creator
Tiggy Valen is the creator behind Paddock Project.
After earning her engineering degree from Princeton, Tiggy built her career across investment banking, tech, and entertainment. She holds an MBA from Stanford Graduate School of Business and is building a technology company at the intersection of sports x social media.
She believes sports are for everyone.
Milestones
Founded
F1R THE GIRLS launches as an audio-only race recap podcast, founded by Tiggy Valen, Sarah Hannigan, and Francesca Sacchi.
Growing Community
Reached 10,000 community members. Interviewed our first F1 driver (shoutout Oscar Piastri!)
1M+ Podcast Downloads
Became a top 1% most-followed podcast on Spotify. Charted in top Sports podcasts on Spotify and Apple.
First Full Season as Paddock Project
Rebranded to reflect our growing identity.
Nominated for Creator of the Year
At the 2026 Autosport Awards.
Paddock Project Becomes a Top Sports Newsletter
Regularly appears on the "Rising in Sports" Substack chart.